Vroommate: a road trip app for movers and Shakers

Vroommate is an app that helps users plan their ideal road trip while moving. By factoring in user preferences, Vroommate maps your route, suggests on-the-go activities, lodging, and parking options for larger moving vehicles, making your trip fun and convenient.

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The Problem

How can we streamline road tripping and moving to be less stressful and more fun?


Onboarding + Preferences Demo

Planning a Road Trip Demo


Who else shares this experience?

millennials: Single or Recently Married. No Kids. Limited Disposable Income. typical vacations last over a week. 1/5 road trips were for a move.


User Research

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what are the best tools for planning a road trip?

Google Maps, Roadtrippers, Outbound Collective.


Competitive Analysis

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and the winners are…

Google Maps: Best Navigation

Outbound Collective: Best Itineraries by Time

Roadtrippers: Most Comprehensive Road Trip App

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the main competition

Roadtrippers is the best road trip app, but it lacks features that are helpful for moving, such as parking information for large vehicles.

Vroommate differentiates itself by determining key moving features in addition to creating easy itineraries that fit within limited schedules.


What are other considerations and Opportunities?

Pain points:

  • Losing cell phone service while driving through unfamiliar places.

  • Finding parking options for large moving vehicles.

  • Last minute unavailability with lodging.

Opportunities:

  • Simpler interface for less distractions while driving, and move functionalities to a voice command feature.

  • Communicate with user before entering no cell service zones.

  • Make navigation and parking information accessible offline.

  • Assist with finding last minute bookings and activities.


Mind Map

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how do users want to feel?

Users want to feel inspired, escape from their everyday life, enjoy serendipitous moments and get the most out of their vacation. No FOMO and no tourist traps please!


Empathy Map

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Who is this app for?

20-30-somethings who feel comfortable driving and traveling, enjoy a little spontaneity, and want to make the most of their adventures.


User Persona

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“ok, so I’m at the grand canyon. what’s the most i can do here in the next 4 hours?”


How can we turn opportunities for improvement into key app features?

Adjustable Itineraries. big vehicle Parking. no cell service warnings.


User Journey

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key app features:

Show itineraries ranging from a few hours to a full day and let users make last-minute adjustments.

Provide parking tips and options for larger vehicles.

Give offline navigation access and warn users before entering service ‘dead zones.’

Create better sense of connectivity with voice command feature that communicates next steps.


how can users navigate key app features?

key screens: itinerary, map, explore, preferences + voice command


Site Map

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User interface


Wireframe Sketches

existing and new user screens and initial itinerary building screens.

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users who set up their activity filter preferences vs. users who skip filter preferences. Users can add activities and then swipe left to delete and swipe right to archive when the activity is completed.

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Digital Wireframes

New User Flow: Preferences + Creating Trip

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Existing User Flow + Itinerary Screen

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Visual Design


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Style tile

Inspired by the American Southwest